Sportec Solutions uses the latest technologies to collect some of the most comprehensive live data in world football.
The DFL has teamed up with WSC Sports to produce Bundesliga highlight reels aiming to promote fan involvement and growth in the DFL’s key international markets.
Bundesliga club TSG 1899 Hoffenheim, DFL Deutsche Fußball Liga and WHU – Otto Beisheim School of Management are jointly bringing the world’s first MIT Sports Entrepreneurship Bootcamp to Germany.
The DFL is committed to improving its Bundesliga output for a growing international audience: augmented reality, tailored clips and UHD production are all new key components of this strategy.
The next SportsInnovation is scheduled: Following a successful premiere in May 2018, the second edition of the technology and industry platform for high-performance sports will be held on 25 and 26 March 2020.
Virtual advertising is rapidly becoming a regular feature of the Bundesliga’s international broadcasts, allowing tailored messages to be sent all around the world. But how does it work?
Insightful statistics can help bring any commentary to life. Now the DFL is making life easier with a Commentary Live System. The tool delivers Bundesliga live data and facts in English.
Next step in tapping long-term growth prospects: The DFL has opened its Americas office in New York.
The DFL is further intensifying its eSport activities and launching a new competition together with EA SPORTS FIFA 19. The clubs of the Bundesliga and Bundesliga 2 will have the opportunity to compete for the title of German eFootball club champion for the first time.
No more need to carry cash to football games in the VELTINS-Arena: Integrated RFID-chips turn the Bundesliga club’s fan jerseys into innovative and convenient payment devices for in-stadium purchases.
The DFL is creating a portfolio of investments in innovative and promising companies around the world. The collaboration with an Israeli start-up-business marks the beginning of this new approach.
Together with the internationally renowned company RIEDEL, the DFL has developed a new radio system for referees and video assistants which offers many advantages.
Chapter 1 of a new 3-part series on DFL’s improved International Product Portfolio highlights extensive data-driven storytelling opportunities through enhanced Bundesliga statistics & graphics as well as the new Commentary Live Tool.
Get ready for football coverage like you’ve never seen it before: Using augmented reality, the new partnership combines traditional publishing and digital motion elements in an innovative feature.
DFL intensifies eSport activities: New competition planned for clubs of the Bundesliga and Bundesliga 2
The DFL Deutsche Fußball Liga continues to advance in the field of eSport. This season the clubs of the Bundesliga and Bundesliga 2 are to receive the opportunity for the very first time to compete against each other in eFootball and determine a champion.
Exciting new features and a new casual game version for partner websites make the 2018-19 fantasy season a sure winner for fans, broadcasters, and sponsors. “Bundesliga Predictor” and “Bundesliga Fantasy Manager” are even better than ever.
Football like you’ve never seen it before: 2018 Supercup features corner flag camera technology world premiere in live production
The Supercup on 12 August 2018 has brought new perspectives to TV audiences: A specially developed camera in a corner flagpole brought fans even closer to the on-pitch action. The DFL has also expanded virtual advertising for global broadcasts.
“Eagle eye” scouts in the stands & tablets on the bench: DFL Board approves technical aids for coaching staffs
The 2018-19 campaign looks a little different: Bundesliga and Bundesliga 2 matches allow mobile communication for tactical purposes, game analysis, and medical diagnoses.
Heyden: Successful global content formats zoom in on fans’ preferences and their experience of the Bundesliga
At the „Leaders in Sports“ summit in New York, Andreas Heyden, CEO DFL Digital Sports, shared his take on growth challenges of the DFL as global and local audiences change the way they consume and interact with Bundesliga football.
“Medialisation and digitisation crucial for the future” – FC Bayern München launches Digital & Media Lab
By bundling digital and editorial products and services innovatively, the reigning Bundesliga champion strengthens its position in the global marketplace and establishes FC Bayern München as an international frontrunner in new media.
During the two-day event, Messe Düsseldorf and DFL Deutsche Fußball Liga showed three Innovation Matches which gave more than 900 guests from 21 countries the opportunity to see technical advancements which will add value to the sports experience in the future live in action. The aim was to experience and test technical innovation in real time and invite guests to give feedback.
Video assistant 2018-19: More transparency for spectators in stadiums and on screens – Calibrated offside line deployed
More information for spectators in stadiums and on TV screens, additional certainty through the use of the calibrated offside line: The best possible transparency is set to further improve the acceptance of the video assistant in the upcoming 2018-19 Bundesliga season.
Bundesliga football has a brand-new star that is certain to be involved in all goal-scoring action during the new season 2018-19. For the next four seasons, DERBYSTAR is back on the German football stage with the BUNDESLIGA BRILLANT APS, the official match ball for Bundesliga and Bundesliga 2 until the 2021-22 season.
Sleek, substantial, scalable: How Bundesliga partners worldwide benefit from prize-winning rebranding
Optimised for an increasingly digitalised world, the new Bundesliga look and feel ensures brand recognition across all channels and platforms. As the league is crowned “Digital Brand of the Year” for the new future-forward Bundesliga design, partners and sponsors are set to gain increased fan affinity. Here’s why.
Bundesliga is the “most energetic league with unbelievable atmosphere” according to FOX Sports host, Ian Joy. FC Bayern München, Borussia Dortmund, and DFL representatives share insights into U.S. market success and international growth.
“The most important platform for all analysts!” Football experts praise DFL’s Official Match Data Portal OSP
In-depth data provision, comprehensive graphic and tabular presentation and access to insightful video footage make up the helpful hub that has become a highly valued tool for club analysts and media members alike.
Read what Alexander Günther, Managing Director of DFL subsidiary Sportcast, and Tim Achberger, Head of Innovation & Technology Management, reveal of the inaugural innovation trade fair.
How a new tool helps DFL analyse social media impact and create added value for Bundesliga clubs and licensees
IPP Digital Services Analytics allows DFL and its stakeholders to gain new insights into social media engagement and conversions. Five areas of special interest are particularly prone to benefit.
Pioneering sports tech event has invitees raving about insights gained. This one-of-a-kind gathering of global experts made its mark and is set to make its mark as the go-to event in international sports and technology.
Representatives from the European Leagues, NFL and DFL gathered at the discussion panel of SportsInnovation Night on Day 1 and talked about what lies ahead of sports leagues.
On Day 1 of SportsInnovation 2018, 449 handselected guests explored pioneering broadcasting approaches, virtual reality “realness,” and vivid match analysis & data solutions like you’ve never seen before.
For the first time ever worldwide during a football match, a so-called „Remote-Assistant“ replacing both linesmen was tested, helping the referee with offside, throw-in or corner decisions.
How to improve broadcasts, fan experience, or event planning: These SportsInnovation 2018 vendors’ solutions rock!
From state-of-the-art stadium technology to local amateur sports live broadcasts, SportsInnovation 2018 presents the most exciting companies in the sports tech field from around the world. Check out some exhibitor’s innovative ideas today.
The immersive international platform for technological progress in professional football is attracting high-profile vendors and leading experts in global sports and technology. Sneak a peek at what’s in the cards, on and off the pitch.
Merging tradition and progress: Borussia Dortmund and fans around the globe connect with the official BVB Mobile App
Keeping both the home base and a fast-growing global fan base in mind, the black-and-yellow Bundesliga club has created a mobile app that masterfully amalgamates a down-to-earth approach with rapid international expansion.
Exciting for fans and partners – TAG Heuer Virtuelle Bundesliga underlines the potential of eSports for growth
For more than five years, TAG Heuer Virtuelle Bundesliga has been a fixture for German e-athletes. With eSports on the rise globally, the VBL has grown into a platform that helps fans and partners alike to connect even closer with Bundesliga football.
SportsInnovation Update: Three Innovation Games, strong partners, technological firsts make event a “can’t miss”
With technology specifically designed for SportsInnovation, guests will get a glimpse of what football production will look like in the future and how DFL will continue to drive progress as a hallmark for professional football in Germany.
„We promote the desire to develop together“ – Why Virtual Reality is the next step on 1. FC Köln’s innovation ladder
By merging 70 years of history with advanced technology, the Bundesliga club proves its ability to connect with fans around the globe on a visceral level.
Beginning with the 2018-19 season, virtual advertising may be used regularly in live international broadcasts of Bundesliga and Bundesliga 2 matches.
Bayer 04 Orga App takes in-stadium communications to a new level – and improves security along the way
Smoothly-run matchdays with the swipe of a finger: Just a few months after its launch, Leverkusen’s new application has attracted attention.
Bundesliga to officially introduce video assistant from this summer – offline test phase for Bundesliga 2
The video assistant will be officially used at all Bundesliga matches starting from the 2018-19 season.
138,000 hours of footage covering 32.400 matches, and storage equalling over 16 million CD-ROMS: The globe’s largest digital football footage collection and specifically developed software ensure sport history preservation for future generations while keeping track of the latest matches and trends.
Since select Bundesliga footage has been posted to EA Sports’ social media channels for the first time, global impressions and user engagement have been through the roof. The digital games partnership opens doors to reaching young target groups through focused, exciting football content.
Four days of innovating and collaborative creating – that was the credo at the inaugural hackathon that turned the Allianz Arena into the Bundesliga’s biggest digital think tank. Digitization as a big, binary party.
Showing pioneering instincts, the northern Bundesliga club utilises Amazon Echo technology to connect with football fans. The Digital Voice Assistant market is one of the fastest-growing fields in home technology.
From Broadcast to advertising, tracking, streaming or data analysis, SportsInnovation 2018 will feature the best of the best and – with some weeks still to go – already boasts an impressive line-up of partners, reaching from well-known global players to exciting local and international industry experts.
Best live stream, Use of technology, Online campaign, Tour and Sponsor Establishment – the Bundesliga once again excelled in The Mailman Group’s annual Red Car Report. China’s leading digital sports consultancy firm praised the “Dream Campaign” and honored the Bundesliga with the most prestigious award.
On behalf of DFL, STS produces an HD-quality Scoutingfeed of each match played in the Bundesliga, Bundesliga 2, relegation, and Supercup. While initially captured to benefit the clubs’ analysts, the feed has also become a valuable asset for TV experts like Matthias Sammer.
Now you can see. Now you can not. How limiting his vision has helped Hoffenheim’s goalkeeper succeed
While LCD technology is usually used in small computer displays such as tablets or smartphones, TSG Hoffenheim, which is always open to intriguing innovations, has found a way to introduce LCD-based eyewear into goalkeeper training to improve sports vision. The full article will reveal the benefits and how it works.
SportsInnovation, organised by DFL and Messe Düsseldorf, is an international platform for technological progress and innovation in the world of sports. Taking place from May 8th to the 9th 2018, it will become a stage for discussions and exchange of knowledge. Read the full text for more details.
Eintracht Frankfurt is the first Bundesliga club to seek a long-term cooperation in the start-up field: The club has recently joined forces with Frankfurt-based start-up community, TechQuartier. The new partnership shows Eintracht’s commitment to strengthening and expanding its digital presence and business growth.
DFL applied a UHD-capable system to integrate graphic elements such as club emblems, tables, or player profiles into the live feed in such a way that these graphics seem to exist inside the stadium. In combination with the Spidercam, strong visual effects are created. Watch a camera flight through the team line-ups.
Always intending to improve fan experience, DFL has delivered a “first” when partner ELEVEN SPORTS aired Bayer Leverkusen vs. FC Bayern München exclusively on Facebook for fans in Poland. The network’s current TV audience record for a Bundesliga match is 420,000. Did Facebook help in topping this?
The Supervisory Board of DFL Digital Services GmbH, a subsidiary of DFL, has reached an agreement with Heyden (44), who has been instrumental in expanding the brand’s digital footprint, as well as in the development of innovative offerings like online games, social media, or the national and international app presence.
The DFL recently completed a brand refresh for the Bundesliga, which now sports a fresh look and feel. So fresh in fact, that PromaxBDA listed DFL in the Top Ten Rebrands 2017, ranking sixth overall. The full article and video give deeper insights into the changes made – and the reasons and benefits behind them.
Do you know how much data is captured during an average Bundesliga game? It amounts to almost four million pieces of data – more than 40,000 during every minute of play. Match data used for game preparation, follow-up and analysis will grow in importance in the future – and with it the role of Sportec.
Bundesliga TV viewers are now able to enjoy an exciting new sound experience in their living rooms: DFL subsidiary Sportcast, which produces all Bundesliga and Bundesliga 2 matches, has launched a new audio production system that will bring viewers even closer to the action.
DFL is launching an international platform for technological progress and innovation. The slogan of the inaugural SportsInnovation event – which will be held in early May in conjunction with Messe Düsseldorf – is “Meet the Future of Sport – Media – Stadium.”
SpoBis is one of the most influential sports business events of the year, featuring top-level speakers and exciting discussions. DFL will add to the impressive line-up with two of its key visionaries. The full article will give a deeper understanding of DFL’s focus topics at SpoBis, as well as exact timeslots for the DFL presentations.
Deutscher Fußball Bund (DFB) and DFL Deutsche Fußball Liga have taken an innovative approach to underscore their leading position in the field of match analytics and data capture. In November of 2017, the two partners staged the first international congress on sports analytics and performance analysis.
Kick-starting talent worldwide, DFL Deutsche Fußball Liga has launched its Bundesliga Football School – a new partnership model for promoting young talent. This model joins with national soccer associations, soccer leagues and professional clubs abroad to encourage talented young soccer players at local level.
Most FC Bayern München fans in Bavaria, Germany and around the world are now located “online”. Many are following the record champions on their smartphones, laptops or tablets, and it is safe to say that in recent years, digitization, new technologies and football have grown inseparable.
In the name of professionalism and specialisation, the DFL Deutsche Fußball Liga, responsible for the organisation and marketing of professional football in Germany, has founded several companies in recent years.
As one of the first leagues around the world, the Bundesliga has used video assistant, in its current pilot phase, since the start of the current 2017-18 season.