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The GIF that keeps on giving

Since last year, Bundesliga GIFs have been viewed almost 800 million times. As their popularity on social media and messenger platforms continues to grow, we look at how the DFL is riding the trend.

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A hashtag conquers China’s football market

The Bundesliga’s ‘Football As It’s Meant to Be’ hashtag was shared over 400 million times online in China last year. How the DFL plans to strengthen its position as one of China’s most popular football leagues.

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