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Monthly Archives: December 2017

DFB and DFL organise international congress on sport analytics

Data & Analytics, Digital Leadership, Sports PerformanceBy Weber Shandwick14. December 2017

Deutscher Fußball Bund (DFB) and DFL Deutsche Fußball Liga have taken an innovative approach to underscore their leading position in the field of match analytics and data capture. In November of 2017, the two partners staged the first international congress on sports analytics and performance analysis.

DFL launched the Bundesliga Football School to promote young talent worldwide

Digital Leadership, Fan Experience, Sports PerformanceBy Weber Shandwick13. December 2017

Kick-starting talent worldwide, DFL Deutsche Fußball Liga has launched its Bundesliga Football School – a new partnership model for promoting young talent. This model joins with national soccer associations, soccer leagues and professional clubs abroad to encourage talented young soccer players at local level.

Innovative path to innovation: #FCBayernHackDays

Digital Leadership, Fan ExperienceBy Weber Shandwick10. December 2017

Most FC Bayern München fans in Bavaria, Germany and around the world are now located “online”. Many are following the record champions on their smartphones, laptops or tablets, and it is safe to say that in recent years, digitization, new technologies and football have grown inseparable.

DFL Deutsche Fußball Liga a unique business structure for a competitive edge

Digital LeadershipBy Weber Shandwick4. December 2017

In the name of professionalism and specialisation, the DFL Deutsche Fußball Liga, responsible for the organisation and marketing of professional football in Germany, has founded several companies in recent years.

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