138,000 hours of footage covering 32.400 matches, and storage equalling over 16 million CD-ROMS: The globe’s largest digital football footage collection and specifically developed software ensure sport history preservation for future generations while keeping track of the latest matches and trends.
Since select Bundesliga footage has been posted to EA Sports’ social media channels for the first time, global impressions and user engagement have been through the roof. The digital games partnership opens doors to reaching young target groups through focused, exciting football content.
Four days of innovating and collaborative creating – that was the credo at the inaugural hackathon that turned the Allianz Arena into the Bundesliga’s biggest digital think tank. Digitization as a big, binary party.
Showing pioneering instincts, the northern Bundesliga club utilises Amazon Echo technology to connect with football fans. The Digital Voice Assistant market is one of the fastest-growing fields in home technology.
From Broadcast to advertising, tracking, streaming or data analysis, SportsInnovation 2018 will feature the best of the best and – with some weeks still to go – already boasts an impressive line-up of partners, reaching from well-known global players to exciting local and international industry experts.
Best live stream, Use of technology, Online campaign, Tour and Sponsor Establishment – the Bundesliga once again excelled in The Mailman Group’s annual Red Car Report. China’s leading digital sports consultancy firm praised the “Dream Campaign” and honored the Bundesliga with the most prestigious award.