The DFL is committed to improving its Bundesliga output for a growing international audience: augmented reality, tailored clips and UHD production are all new key components of this strategy.
The next SportsInnovation is scheduled: Following a successful premiere in May 2018, the second edition of the technology and industry platform for high-performance sports will be held on 25 and 26 March 2020.
Virtual advertising is rapidly becoming a regular feature of the Bundesliga’s international broadcasts, allowing tailored messages to be sent all around the world. But how does it work?
Insightful statistics can help bring any commentary to life. Now the DFL is making life easier with a Commentary Live System. The tool delivers Bundesliga live data and facts in English.
On 16 January 2019, the VBL Club Championship – newly founded by the DFL Deutsche Fußball Liga and EA SPORTS – will kick off as part of the TAG Heuer Virtual Bundesliga (VBL) with 22 clubs from Bundesliga and Bundesliga 2.