No more need to carry cash to football games in the VELTINS-Arena: Integrated RFID-chips turn the Bundesliga club’s fan jerseys into innovative and convenient payment devices for in-stadium purchases.
The DFL is creating a portfolio of investments in innovative and promising companies around the world. The collaboration with an Israeli start-up-business marks the beginning of this new approach.
Together with the internationally renowned company RIEDEL, the DFL has developed a new radio system for referees and video assistants which offers many advantages.
DFL intensifies eSport activities: New competition planned for clubs of the Bundesliga and Bundesliga 2
The DFL Deutsche Fußball Liga continues to advance in the field of eSport. This season the clubs of the Bundesliga and Bundesliga 2 are to receive the opportunity for the very first time to compete against each other in eFootball and determine a champion.
Chapter 1 of a new 3-part series on DFL’s improved International Product Portfolio highlights extensive data-driven storytelling opportunities through enhanced Bundesliga statistics & graphics as well as the new Commentary Live Tool.
Get ready for football coverage like you’ve never seen it before: Using augmented reality, the new partnership combines traditional publishing and digital motion elements in an innovative feature.
Exciting new features and a new casual game version for partner websites make the 2018-19 fantasy season a sure winner for fans, broadcasters, and sponsors. “Bundesliga Predictor” and “Bundesliga Fantasy Manager” are even better than ever.
Football like you’ve never seen it before: 2018 Supercup features corner flag camera technology world premiere in live production
The Supercup on 12 August 2018 has brought new perspectives to TV audiences: A specially developed camera in a corner flagpole brought fans even closer to the on-pitch action. The DFL has also expanded virtual advertising for global broadcasts.
“Eagle eye” scouts in the stands & tablets on the bench: DFL Board approves technical aids for coaching staffs
The 2018-19 campaign looks a little different: Bundesliga and Bundesliga 2 matches allow mobile communication for tactical purposes, game analysis, and medical diagnoses.
Heyden: Successful global content formats zoom in on fans’ preferences and their experience of the Bundesliga
At the „Leaders in Sports“ summit in New York, Andreas Heyden, CEO DFL Digital Sports, shared his take on growth challenges of the DFL as global and local audiences change the way they consume and interact with Bundesliga football.