Boasting the highest average stadium attendance of Europe’s football leagues and being televised in virtually every country around the globe, the Bundesliga is a proven natural leader in international professional sports, and the leadership role of the DFL Deutsche Fußball Liga expands into the various areas of technological innovation on and off the pitch. With the implementation of SportsInnovation 2018, the inaugural immersive event focusing on current and future trends in match analysis, stadium experience, broadcasting, digital services, and match & competition, Messe Düsseldorf – in partnership with DFL – is gathering international industry leaders and experts for an exciting interactive event to explore, test, examine, and discuss the latest innovations in sports technology. SportsInnovation 2018 will be held May 8-9 at the ESPRIT arena in Düsseldorf (Germany).
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More than 40 exhibitors from 10 countries are eager to present their products and services to an exclusive audience. Participating companies will come together on two floors of the ESPRIT arena’s boxes and business zones to present their latest technologies through live showcases. Sneak a peek at some of the promising technologies that will help shape the future, feel, and look of professional sports.
Automation and Robotics: Learn about the latest developments in automated camera control and production, the use of tracking data for automated camera control, and automated and next generation player tracking.
Artificial Intelligence (AI): Forget “I, Robot,” here comes “I, Football”. With self-learning computer technology being on the rise, SportsInnovation 2018 will be able to showcase automated editing live based on data and AI integration. Other presentations featuring artificial intelligence will focus on facial recognition and audio detection systems, show how AI can be implemented into today´s production workflows, and present cloud-based production solutions using machine-learning services to build innovative AI applications along the entire value chain (from ingest to production, processing, delivery, and networking).
Data everywhere: The utilisation of wearables creates a new live data experience for sport analysis and media graphics. Also, discover enhanced real-time data integration with the latest optical and wearable GPS sports tracking solutions, real-time data visualisation, and real-time data integration from different sources.
Advertising: The new technologies expand beyond the pitch with virtual advertising in a live environment and graphical enhancements. See what is possible for clubs, leagues, broadcasters, and their partners.
Augmented and Virtual Reality: Ever-evolving immersive technologies offer exciting new ways to extend reality.
Production Workflows: Possibly CFOs’ and COO’s favourite term: efficiency. SportsInnovation 2018 has you covered: Catch a glimpse at how to gain another level of production efficiency, discover new methods of creativity with optimized operator work, uncover ways to save production staff and time, get acquainted with the next generation of media asset management for more automation and transparency across the entire value chain, and learn about live broadcast graphics authoring on cloud-based production platforms.
Rights Management: New fingerprint technology can support transparent rights management and global delivery and detection.
Global distribution and streaming services: Discover how IP transmission will change the way we consume media and explore end-to-end digital workflow solution sets.
Fan Entertainment: Get a glance at the transformative Atlanta stadium experience and get first-hand information on the new digital in-stadium experience for fans, thanks to features such as more than 2,000 WLAN hotspots and a 32,800 m², 360-degree video HD halo board that enhance the arena experience.
Latest standards of professional TV-production: Explore powerful new UHD/HDR live-production setup possibilities.
New production tools and equipment: Camera work, audio mixing, graphics production, and real-time editing have undergone major modernisation. New special and special-purpose cameras, along with next-generation live-production infrastructure can improve TV production.
Multidimensional Media Consumption: Voice-controlled individualised graphics solutions? Yes, please. Providers at SportsInnovation will show digital-video broadcasting, distribution of live and on-demand sports and entertainment content to any connected device imaginable. But wait, there is more:
The new audio experience: Designed to give everyone the power to see, hear and feel the spectacular and that will help deliver the best possible entertainment experience to fans.
Meet the minds and makers behind these innovative ideas (in alphabetical order): Adi UK Ltd., AwareManager, Beyond Sports, Broadcast Solutions, Canon, Catapult Sports, Chyron Hego, Dalet, Deltatre, Dolby Germany, Ekstraklasa Live Park, European Broadcasting Union, EVS, Grabyo, Hawk-Eye, IBM, Kinexon, Lagardère Sports Germany, Lawo, Mark Roberts Motion Control, Musco Ferrostaal, NeuLion, Odgers Berndtson, Panasonic, Pixxolino, Quantiphi, Quantum, RCS Reality Check Systems, Red Bee Media Piero, Retresco, Riedel Communications, SAP, Simi Reality Motion Systems, Sixty, Smart Mobile Labs, Sony Europe Ltd., SportTotal, StatSports Group, Supponor, Teltec, Vizrt Switzerland, VTFF Verband.