In the 2018-19 season new on-screen graphics explained decisions involving the video assistant to fans in the stadium – making the decision-making-process more comprehensible.
Generation Z wants first class media content, but more individualisation – and is willing to pay for it
„Future Study Bundesliga Consumption“ takes a look at the media consumption of different generations.
Presenting the latest technological developments in broadcasting.
The DFL is committed to improving its Bundesliga output for a growing international audience: augmented reality, tailored clips and UHD production are all new key components of this strategy.
The next SportsInnovation is scheduled: Following a successful premiere in May 2018, the second edition of the technology and industry platform for high-performance sports will be held on 25 and 26 March 2020.
Virtual advertising is rapidly becoming a regular feature of the Bundesliga’s international broadcasts, allowing tailored messages to be sent all around the world. But how does it work?
Insightful statistics can help bring any commentary to life. Now the DFL is making life easier with a Commentary Live System. The tool delivers Bundesliga live data and facts in English.
The DFL is further intensifying its eSport activities and launching a new competition together with EA SPORTS FIFA 19. The clubs of the Bundesliga and Bundesliga 2 will have the opportunity to compete for the title of German eFootball club champion for the first time.
The DFL is creating a portfolio of investments in innovative and promising companies around the world. The collaboration with an Israeli start-up-business marks the beginning of this new approach.
Chapter 1 of a new 3-part series on DFL’s improved International Product Portfolio highlights extensive data-driven storytelling opportunities through enhanced Bundesliga statistics & graphics as well as the new Commentary Live Tool.