As CEO of the DFL, Christian Seifert leads one of the most international media companies in Germany. At hub.berlin, he explained how the league is adapting to seize future opportunities.
TSG 1899 Hoffenheim have developed a new technology to boost their players’ cognitive abilities.
The DFL has created an experience that delivers what American sports fans are looking for – which has also been covered by Harvard Business School.
The Bundesliga club invited creative minds to develop proposals in the fields of mobility, technology and sustainability.
Since last year, Bundesliga GIFs have been viewed almost 800 million times. As their popularity on social media and messenger platforms continues to grow, we look at how the DFL is riding the trend.
The Bundesliga’s ‘Football As It’s Meant to Be’ hashtag was shared over 400 million times online in China last year. How the DFL plans to strengthen its position as one of China’s most popular football leagues.
Bundesliga club TSG 1899 Hoffenheim, DFL Deutsche Fußball Liga and WHU – Otto Beisheim School of Management are jointly bringing the world’s first MIT Sports Entrepreneurship Bootcamp to Germany.
The next SportsInnovation is scheduled: Following a successful premiere in May 2018, the second edition of the technology and industry platform for high-performance sports will be held on 25 and 26 March 2020.
Virtual advertising is rapidly becoming a regular feature of the Bundesliga’s international broadcasts, allowing tailored messages to be sent all around the world. But how does it work?
On 16 January 2019, the VBL Club Championship – newly founded by the DFL Deutsche Fußball Liga and EA SPORTS – will kick off as part of the TAG Heuer Virtual Bundesliga (VBL) with 22 clubs from Bundesliga and Bundesliga 2.