Virtual advertising is rapidly becoming a regular feature of the Bundesliga’s international broadcasts, allowing tailored messages to be sent all around the world. But how does it work?
On 16 January 2019, the VBL Club Championship – newly founded by the DFL Deutsche Fußball Liga and EA SPORTS – will kick off as part of the TAG Heuer Virtual Bundesliga (VBL) with 22 clubs from Bundesliga and Bundesliga 2.
Next step in tapping long-term growth prospects: The DFL has opened its Americas office in New York.
The DFL is further intensifying its eSport activities and launching a new competition together with EA SPORTS FIFA 19. The clubs of the Bundesliga and Bundesliga 2 will have the opportunity to compete for the title of German eFootball club champion for the first time.
No more need to carry cash to football games in the VELTINS-Arena: Integrated RFID-chips turn the Bundesliga club’s fan jerseys into innovative and convenient payment devices for in-stadium purchases.
The DFL is creating a portfolio of investments in innovative and promising companies around the world. The collaboration with an Israeli start-up-business marks the beginning of this new approach.
Together with the internationally renowned company RIEDEL, the DFL has developed a new radio system for referees and video assistants which offers many advantages.
DFL intensifies eSport activities: New competition planned for clubs of the Bundesliga and Bundesliga 2
The DFL Deutsche Fußball Liga continues to advance in the field of eSport. This season the clubs of the Bundesliga and Bundesliga 2 are to receive the opportunity for the very first time to compete against each other in eFootball and determine a champion.
Get ready for football coverage like you’ve never seen it before: Using augmented reality, the new partnership combines traditional publishing and digital motion elements in an innovative feature.
Exciting new features and a new casual game version for partner websites make the 2018-19 fantasy season a sure winner for fans, broadcasters, and sponsors. “Bundesliga Predictor” and “Bundesliga Fantasy Manager” are even better than ever.