The Supercup on 12 August 2018 has brought new perspectives to TV audiences: A specially developed camera in a corner flagpole brought fans even closer to the on-pitch action. The DFL has also expanded virtual advertising for global broadcasts.
The 2018-19 campaign looks a little different: Bundesliga and Bundesliga 2 matches allow mobile communication for tactical purposes, game analysis, and medical diagnoses.
At the „Leaders in Sports“ summit in New York, Andreas Heyden, CEO DFL Digital Sports, shared his take on growth challenges of the DFL as global and local audiences change the way they consume and interact with Bundesliga football.
By bundling digital and editorial products and services innovatively, the reigning Bundesliga champion strengthens its position in the global marketplace and establishes FC Bayern München as an international frontrunner in new media.
During the two-day event, Messe Düsseldorf and DFL Deutsche Fußball Liga showed three Innovation Matches which gave more than 900 guests from 21 countries the opportunity to see technical advancements which will add value to the sports experience in the future live in action. The aim was to experience and test technical innovation in real time and invite guests to give feedback.
More information for spectators in stadiums and on TV screens, additional certainty through the use of the calibrated offside line: The best possible transparency is set to further improve the acceptance of the video assistant in the upcoming 2018-19 Bundesliga season.
Bundesliga football has a brand-new star that is certain to be involved in all goal-scoring action during the new season 2018-19. For the next four seasons, DERBYSTAR is back on the German football stage with the BUNDESLIGA BRILLANT APS, the official match ball for Bundesliga and Bundesliga 2 until the 2021-22 season.
Optimised for an increasingly digitalised world, the new Bundesliga look and feel ensures brand recognition across all channels and platforms. As the league is crowned “Digital Brand of the Year” for the new future-forward Bundesliga design, partners and sponsors are set to gain increased fan affinity. Here’s why.
Bundesliga is the “most energetic league with unbelievable atmosphere” according to FOX Sports host, Ian Joy. FC Bayern München, Borussia Dortmund, and DFL representatives share insights into U.S. market success and international growth.
In-depth data provision, comprehensive graphic and tabular presentation and access to insightful video footage make up the helpful hub that has become a highly valued tool for club analysts and media members alike.