SportsInnovation 2018: Taking a look back at the highlights

During the two-day event, Messe Düsseldorf and DFL Deutsche Fußball Liga showed three Innovation Matches which gave more than 900 guests from 21 countries the opportunity to see technical advancements which will add value to the sports experience in the future live in action. The aim was to experience and test technical innovation in real time and invite guests to give feedback.

Sleek, substantial, scalable: How Bundesliga partners worldwide benefit from prize-winning rebranding

Optimised for an increasingly digitalised world, the new Bundesliga look and feel ensures brand recognition across all channels and platforms. As the league is crowned “Digital Brand of the Year” for the new future-forward Bundesliga design, partners and sponsors are set to gain increased fan affinity. Here’s why.