Always intending to improve fan experience, DFL has delivered a “first” when partner ELEVEN SPORTS aired Bayer Leverkusen vs. FC Bayern München exclusively on Facebook for fans in Poland. The network’s current TV audience record for a Bundesliga match is 420,000. Did Facebook help in topping this?
The Supervisory Board of DFL Digital Services GmbH, a subsidiary of DFL, has reached an agreement with Heyden (44), who has been instrumental in expanding the brand’s digital footprint, as well as in the development of innovative offerings like online games, social media, or the national and international app presence.
The DFL recently completed a brand refresh for the Bundesliga, which now sports a fresh look and feel. So fresh in fact, that PromaxBDA listed DFL in the Top Ten Rebrands 2017, ranking sixth overall. The full article and video give deeper insights into the changes made – and the reasons and benefits behind them.
Bundesliga TV viewers are now able to enjoy an exciting new sound experience in their living rooms: DFL subsidiary Sportcast, which produces all Bundesliga and Bundesliga 2 matches, has launched a new audio production system that will bring viewers even closer to the action.
DFL is launching an international platform for technological progress and innovation. The slogan of the inaugural SportsInnovation event – which will be held in early May in conjunction with Messe Düsseldorf – is “Meet the Future of Sport – Media – Stadium.”
SpoBis is one of the most influential sports business events of the year, featuring top-level speakers and exciting discussions. DFL will add to the impressive line-up with two of its key visionaries. The full article will give a deeper understanding of DFL’s focus topics at SpoBis, as well as exact timeslots for the DFL presentations.
Deutscher Fußball Bund (DFB) and DFL Deutsche Fußball Liga have taken an innovative approach to underscore their leading position in the field of match analytics and data capture. In November of 2017, the two partners staged the first international congress on sports analytics and performance analysis.
Kick-starting talent worldwide, DFL Deutsche Fußball Liga has launched its Bundesliga Football School – a new partnership model for promoting young talent. This model joins with national soccer associations, soccer leagues and professional clubs abroad to encourage talented young soccer players at local level.
Most FC Bayern München fans in Bavaria, Germany and around the world are now located “online”. Many are following the record champions on their smartphones, laptops or tablets, and it is safe to say that in recent years, digitization, new technologies and football have grown inseparable.
In the name of professionalism and specialisation, the DFL Deutsche Fußball Liga, responsible for the organisation and marketing of professional football in Germany, has founded several companies in recent years.