In the 2018-19 season new on-screen graphics explained decisions involving the video assistant to fans in the stadium – making the decision-making-process more comprehensible.
As CEO of the DFL, Christian Seifert leads one of the most international media companies in Germany. At hub.berlin, he explained how the league is adapting to seize future opportunities.
Generation Z wants first class media content, but more individualisation – and is willing to pay for it
„Future Study Bundesliga Consumption“ takes a look at the media consumption of different generations.
The DFL has created an experience that delivers what American sports fans are looking for – which has also been covered by Harvard Business School.
The Bundesliga club invited creative minds to develop proposals in the fields of mobility, technology and sustainability.
Since last year, Bundesliga GIFs have been viewed almost 800 million times. As their popularity on social media and messenger platforms continues to grow, we look at how the DFL is riding the trend.
The DFL has teamed up with WSC Sports to produce Bundesliga highlight reels aiming to promote fan involvement and growth in the DFL’s key international markets.
The Bundesliga’s ‘Football As It’s Meant to Be’ hashtag was shared over 400 million times online in China last year. How the DFL plans to strengthen its position as one of China’s most popular football leagues.
Bundesliga club TSG 1899 Hoffenheim, DFL Deutsche Fußball Liga and WHU – Otto Beisheim School of Management are jointly bringing the world’s first MIT Sports Entrepreneurship Bootcamp to Germany.
The DFL is committed to improving its Bundesliga output for a growing international audience: augmented reality, tailored clips and UHD production are all new key components of this strategy.