Since last year, Bundesliga GIFs have been viewed almost 800 million times. As their popularity on social media and messenger platforms continues to grow, we look at how the DFL is riding the trend.
The DFL has teamed up with WSC Sports to produce Bundesliga highlight reels aiming to promote fan involvement and growth in the DFL’s key international markets.
The Bundesliga’s ‘Football As It’s Meant to Be’ hashtag was shared over 400 million times online in China last year. How the DFL plans to strengthen its position as one of China’s most popular football leagues.
Bundesliga club TSG 1899 Hoffenheim, DFL Deutsche Fußball Liga and WHU – Otto Beisheim School of Management are jointly bringing the world’s first MIT Sports Entrepreneurship Bootcamp to Germany.
The DFL is committed to improving its Bundesliga output for a growing international audience: augmented reality, tailored clips and UHD production are all new key components of this strategy.
Insightful statistics can help bring any commentary to life. Now the DFL is making life easier with a Commentary Live System. The tool delivers Bundesliga live data and facts in English.
On 16 January 2019, the VBL Club Championship – newly founded by the DFL Deutsche Fußball Liga and EA SPORTS – will kick off as part of the TAG Heuer Virtual Bundesliga (VBL) with 22 clubs from Bundesliga and Bundesliga 2.
The DFL is further intensifying its eSport activities and launching a new competition together with EA SPORTS FIFA 19. The clubs of the Bundesliga and Bundesliga 2 will have the opportunity to compete for the title of German eFootball club champion for the first time.
No more need to carry cash to football games in the VELTINS-Arena: Integrated RFID-chips turn the Bundesliga club’s fan jerseys into innovative and convenient payment devices for in-stadium purchases.
Together with the internationally renowned company RIEDEL, the DFL has developed a new radio system for referees and video assistants which offers many advantages.