On 16 January 2019, the VBL Club Championship – newly founded by the DFL Deutsche Fußball Liga and EA SPORTS – will kick off as part of the TAG Heuer Virtual Bundesliga (VBL) with 22 clubs from Bundesliga and Bundesliga 2.
The DFL is further intensifying its eSport activities and launching a new competition together with EA SPORTS FIFA 19. The clubs of the Bundesliga and Bundesliga 2 will have the opportunity to compete for the title of German eFootball club champion for the first time.
No more need to carry cash to football games in the VELTINS-Arena: Integrated RFID-chips turn the Bundesliga club’s fan jerseys into innovative and convenient payment devices for in-stadium purchases.
Together with the internationally renowned company RIEDEL, the DFL has developed a new radio system for referees and video assistants which offers many advantages.
The DFL Deutsche Fußball Liga continues to advance in the field of eSport. This season the clubs of the Bundesliga and Bundesliga 2 are to receive the opportunity for the very first time to compete against each other in eFootball and determine a champion.
Get ready for football coverage like you’ve never seen it before: Using augmented reality, the new partnership combines traditional publishing and digital motion elements in an innovative feature.
Exciting new features and a new casual game version for partner websites make the 2018-19 fantasy season a sure winner for fans, broadcasters, and sponsors. “Bundesliga Predictor” and “Bundesliga Fantasy Manager” are even better than ever.
The Supercup on 12 August 2018 has brought new perspectives to TV audiences: A specially developed camera in a corner flagpole brought fans even closer to the on-pitch action. The DFL has also expanded virtual advertising for global broadcasts.
At the „Leaders in Sports“ summit in New York, Andreas Heyden, CEO DFL Digital Sports, shared his take on growth challenges of the DFL as global and local audiences change the way they consume and interact with Bundesliga football.
During the two-day event, Messe Düsseldorf and DFL Deutsche Fußball Liga showed three Innovation Matches which gave more than 900 guests from 21 countries the opportunity to see technical advancements which will add value to the sports experience in the future live in action. The aim was to experience and test technical innovation in real time and invite guests to give feedback.