The DFL recently completed a brand refresh for the Bundesliga, which now sports a fresh look and feel. So fresh in fact, that PromaxBDA listed DFL in the Top Ten Rebrands 2017, ranking sixth overall. The full article and video give deeper insights into the changes made – and the reasons and benefits behind them.
Bundesliga TV viewers are now able to enjoy an exciting new sound experience in their living rooms: DFL subsidiary Sportcast, which produces all Bundesliga and Bundesliga 2 matches, has launched a new audio production system that will bring viewers even closer to the action.
Kick-starting talent worldwide, DFL Deutsche Fußball Liga has launched its Bundesliga Football School – a new partnership model for promoting young talent. This model joins with national soccer associations, soccer leagues and professional clubs abroad to encourage talented young soccer players at local level.
Most FC Bayern München fans in Bavaria, Germany and around the world are now located “online”. Many are following the record champions on their smartphones, laptops or tablets, and it is safe to say that in recent years, digitization, new technologies and football have grown inseparable.
As one of the first leagues around the world, the Bundesliga has used video assistant, in its current pilot phase, since the start of the current 2017/2018 season.