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Category Archives: Fan Experience

Bundesliga – The world’s first league to use automated audio mixing

Broadcast, Digital Leadership, Fan ExperienceBy Weber Shandwick12. January 2018

Bundesliga TV viewers are now able to enjoy an exciting new sound experience in their living rooms: DFL subsidiary Sportcast, which produces all Bundesliga and Bundesliga 2 matches, has launched a new audio production system that will bring viewers even closer to the action.

DFL launched the Bundesliga Football School to promote young talent worldwide

Digital Leadership, Fan Experience, Sports PerformanceBy Weber Shandwick13. December 2017

Kick-starting talent worldwide, DFL Deutsche Fußball Liga has launched its Bundesliga Football School – a new partnership model for promoting young talent. This model joins with national soccer associations, soccer leagues and professional clubs abroad to encourage talented young soccer players at local level.

Innovative path to innovation: #FCBayernHackDays

Digital Leadership, Fan ExperienceBy Weber Shandwick10. December 2017

Most FC Bayern München fans in Bavaria, Germany and around the world are now located “online”. Many are following the record champions on their smartphones, laptops or tablets, and it is safe to say that in recent years, digitization, new technologies and football have grown inseparable.

Video Assistant in use at all Bundesliga games since the beginning of the season

Broadcast, Digital Leadership, Fan Experience, Sports PerformanceBy Weber Shandwick11. January 2017

As one of the first leagues around the world, the Bundesliga has used video assistant, in its current pilot phase, since the start of the current 2017/2018 season.

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