In the name of professionalism and specialisation, the DFL Deutsche Fußball Liga, responsible for the organisation and marketing of professional football in Germany, has founded several companies in recent years. The main purpose behind the strategic creation of these specialised subsidiaries was to gain a competitive edge, while continuing to be well prepared to cope with the changing demands of the clubs, fans and partners and most of all, to set the course for becoming the most popular sports league in the world.
In 2006 DFL founded its first subsidiary, Sportcast GmbH. Sportcast has been acting as host broadcaster of the DFL since the 2006-07 season, producing the base signal for all games in the Bundesliga and Bundesliga 2, as well as the Supercup and the promotion/relegation play-offs. It is one of the largest producers of live sports broadcasts in HD, also coordinating the distribution of the live TV signal to over 200 countries. In addition, Sportcast runs the German Football Archive (GFA), the world’s largest digital football archive. As of July 1, 2017, Sportec Solutions GmbH also belongs to Sportcast. As a joint venture between the DFL Group and deltatre, Sportec is responsible for all activities in the fields of match data and sports technology.
DFL Sports Enterprises, established in September 2008, was incorporated into Bundesliga International as of July 1, 2017. On behalf of the DFL, Bundesliga International is marketing the audiovisual media rights to the games in the licensed leagues for all platforms internationally, as well as the central sponsoring rights, brand licenses and digital services of the Bundesliga. Games are currently licensed in all 211 FIFA member countries worldwide.
DFL Digital Sports, based in Cologne, was founded in September 2012 and is responsible for creating digital content and distributing it via a diverse range of platforms it operates. Among those are bundesliga.de and bundesliga.com (in English and Spanish), national and international social media channels (Twitter, Youtube, Instagram) and the Bundesliga app.
Further subsidiaries include Liga Travel and DFL Stiftung. Liga Travel is a joint-venture between the DFL and travel specialists Hogg Robinson Germany GmbH & Co KG, helping clubs by handling travel for teams, sponsors, press and fans. DFL Stiftung is a foundation that was established in 2008 on the initiative of the DFL GmbH and DFL Deutsche Fußball Liga e.V., functioning as the umbrella organization for the various social activities of the 36 clubs and corporations of the Bundesliga and Bundesliga 2.