Most FC Bayern München fans in Bavaria, Germany and around the world are now located “online”. Many are following the record champions on their smartphones, laptops or tablets, and it is safe to say that in recent years, digitization, new technologies and football have grown inseparable. The digital world is evolving at such an extremely high speed that continuous success heavily depends on how leading teams such as FC Bayern München and leadings sports leagues like Deutsche Fußball Liga (DFL) can cope with new digital challenges and find new services and trends to further enhance the fan experience on and off the field.
From January 19 to January 22, 2018, FC Bayern München has devoted four full days to innovation and is simultaneously using a very innovative approach. To create new fan experiences and innovations together with fans, students and experts, the club is hosting the FC Bayern HackDays. The core aim of this Hackathon will be to support inspiration, collaboration and fun by working in small teams on some very specific challenges which have been pre-defined together with the event partners. The challenges will focus on topics such as personalized fan experiences, data analyses, virtual and augmented reality, global fan networking or innovative services.
During the HackDays, the “Hackathon” experts from different disciplines work in teams on technical, business or design problems. Hackathons are not an entirely new idea, but have been regularly organized by the NBA, NFL and have been proven to be extremely valuable as companies are opening up to the public and receiving new, valuable information from the outside.
For the event, FC Bayern München is working together with a very strong line-up of partners such as Telekom, Adidas, Audi, SAP, Siemens and DHL. The innovation center UnternehmerTUM at the Technical University Munich is also supporting with their expertise. The set-up will be very unique as the Hackathon will be held at the Allianz Arena around the time of the home game against Werder Bremen on Sunday, January 21, 2018.
On January 22, all results will be presented in front of a jury. The best ideas will be rewarded, with the winning team receiving tickets to a FC Bayern München Champions League away match. The club also plans to further support the best ideas and approaches.
After the application deadline on Tuesday, December 12, 2017, the execution team will be picking participants using the following criteria: creativity, motivation, hacking, technology and maker experience. The aim is to ensure interdisciplinary teams and participants from various fields with different backgrounds.