As any fan of Borussia Dortmund knows, “It’s decided on the pitch.” Those powerful words (“entscheidend is auf’m Platz”) were coined by legendary former Borussia player Alfred “Adi” Preißler in the 1950s, and to this day they’re the motto Dortmund’s football supporters live by. Roughly 60 years after Preißler’s bon mot almost philosophically explained the wide-spread excitement for his hard-working team, the Black-and-Yellow are more popular than ever.
Borussia Dortmund has stayed true to its working-class roots and unpretentious way, and the unwavering commitment to a rugged authenticity that tugs at the fans’ heartstrings is convincingly conveyed in the official BVB App. The mobile application for iOS and Android emphasizes Borussia’s accessibility to its fans with immersive and interactive features, spearheaded by the “Matchday Mode,” celebrating game days in exciting ways.
Depending on whether a fan will attend the match live at SIGNAL IDUNA PARK, watch a broadcast, or be on the go, the “Matchday Mode” curates news, photos, tweets, and statistics to the respective situation throughout the day. “Matchday Mode” begins at 9.09am on match days and ends at 7.09pm (19.09 in 24-hour format), a tongue-in-cheek nod to the club’s founding year 1909.
Another sure-fire fan pleaser is the “BVB Camera” option that adds a Dortmund-themed frame or object to pictures taken in selfie mode. Users may choose from a variety of selfie additions and pose with a virtual BVB hat or appear to wear a BVB jersey, among other options.
Such details that playfully merge the club’s long tradition with future-forward progress show why Borussia has become increasingly popular. In a 2015 survey, 33 million Germans – approximately 40 percent of the population – identified as football fans. 18 percent of those football fans, a total of 6 million Germans, favour Borussia Dortmund. While domestic and regional support are particularly strong for the eight-time Bundesliga champion, the club’s reach goes beyond borders, attracting growing support from fans globally. Approximately 1,000 fans from Great Britain alone attend each of the team’s home games, for example, but the overwhelming majority of international BVB lovers bleed black-and-yellow from afar. A fast-growing Asian fan base, acknowledged and furthered with an office in Singapore, also illustrates how the club with a 109-year-long history is expanding its reach.
It is in part with those global fans in mind that Borussia Dortmund has developed its advanced mobile app that is now available in English as well as in German language. Creating team spirit across the globe, the official BVB App offers a plethora of ways to connect Borussia supporters with their favourite club and to enhance the fan experience. About a million downloads of the free application across both Android and iOS systems confirm a wide-spread fan desire to engage in “Echte Liebe” (“true love”) wherever they go. Providing fans with constant first-hand updates strengthens the bond and affords the information-hungry supporter instant gratification. At the same time, Borussia has a tool to increase the club’s visibility and reinforce its brand abroad while building loyalty with those fans who can now stay connected across continents, and there are many components to the BVB App that further these goals.
App features include an optional “Push Function,” alerting users to the latest news and current match information, a social media live-stream that bundles the Black-and-Yellow Facebook and Twitter feeds and at-a-glance view of the embedded official BVB Instagram channel, easy access to all the players’ official social media pages, line-ups, highlights, previews and post-match reports straight from the club, minute-by-minute live updates during matches, access to the club’s net radio broadcast, integration of all-free “BVB total!” and YouTube videos on-demand, in-depth information about the entire squad including personal data, player portraits, and background stories, convenient direct access to BVB merchandise and memorabilia via the mobile online shop, all the statistics a true Black-and-Yellow numbers geek could wish for, and a calendar listing all training sessions and matches even includes the personal touch of showing all players’ birthdays.
A user-friendly interface makes the BVB App easy to navigate, not only for technologically savvy fans, but also for inexperienced smartphone users, allowing fans from all areas of the globe to carry their beloved team in the palm of their hands, and to stay connected, when it’s decided on the pitch, and beyond.