Preparations for the second edition of the groundbreaking SportsInnovation trade fair are already well under way. Leading figures and stakeholders from the worlds of stadium experience, match analysis, sports technology, broadcasting, digital services and other specialist areas will congregate at the MERKUR SPIEL-ARENA in Düsseldorf on 25 and 26 March of next year to learn about and discuss all the latest industry news and developments around the theme ‘Meet the Future of Sports – Media – Stadium’.
The demonstrations and presentations delivered by the exhibitors were central to the success of the inaugural 2018 fair – which drew around 1,000 visitors from 21 different countries. And, with three months still to go before the second edition of the trade fair kicks off, a large number of exhibitors have confirmed that they will appear at the event, which will again be organised by Messe Düsseldorf in conjunction with the DFL Deutsche Fußball Liga and gold sponsor Deltatre.
Once more, the sports tech world will come together, with organisations from many countries – including the USA, Great Britain, Sweden and France – in attendance. The range of exhibitors will be diverse. Those who have already signed up to attend include Vodafone, IBM Deutschland, Nikon, Sony Europe, SAP SE, Riedel Communications, EVS Broadcast Equipment and SGB Sports Software.
SAP SE’s Senior Vice President for Sports and Entertainment, Fadi Naoum, explains why it is so important to be represented at such a major industry event: ‘We are participating at SportsInnovation 2020 because we are convinced that technologically driven innovations can advance the entire industry. For many years now, SAP has been committed to sports and is realising many innovative concepts which benefit many players, athletes, stadium operators and, above all, fans.’
Thomas Riedel, CEO of Riedel Communications, adds: ‘SportsInnovation is a stimulating environment for innovation and creativity that never ceases to inspire us. This collaborative event gives an excellent outlook on future trends in sports broadcasting and technology. In Düsseldorf we feel we’re among friends, discussing challenges and continuously working on further innovations in the business. Here at Riedel, we’re already looking forward to writing the next chapter in the success story of Bolero S referee communications.’
As was the case in 2018, exhibitors will be able to stage test matches on the pitch – the home of the Bundesliga club Fortuna Düsseldorf – to demonstrate their technology, including the latest broadcast cameras and optical tracking systems, in a live situation. Other presentations will take place in the MERKUR Business Club, in the many business suites around the arena and on the main stage. Exhibitors will have the chance to engage with key stakeholders from a number of different fields. These include senior executives from broadcasting, the digital solutions industry, media partners, marketers, representatives from Bundesliga and international clubs, major sporting governing bodies, sports scientists, sports venue operators and referees. Jamie Gordon Mitchell, Vice President of Sales at EVS Broadcast Equipment, says it is a forum that cannot be missed: ‘We’re looking forward to participating in SportsInnovation 2020. The event convenes the people we need to meet and provides an excellent opportunity for us to introduce our live sports production solutions to qualified leads in the industry.’ Simon Cuff, Commercial Director at SBG Sports Software, agrees: ‘SBG is thrilled to be a part of the live demonstrations at SportsInnovation 2020. This summit brings together the latest real-time match analysis and in-stadium technology to demonstrate how live insights and mobile applications can win games and thrill fans.’